I just finished Reading Mark Cuban’ Ebook, “How to Win at The Sport of Business.”
A great read for anyone in the business, sales, entrepreneurship, marketing, and creativity. It’s also a great motivational book as to what it takes to be successful in business, but also in life.
This opened up for me as I was reading a chapter on sales in Mark’s ebook. What I became present to, was that the qualities of a good sales person according to Mark Cuban, are the qualities of a good person in general.
This really hit home, because I have been involved in sales all of my life. I’ve sold real estate as a realtor, as an investor, I’ve sold real estate education, real estate training, real estate coaching, as well as internet marketing products and service for real estate, and other industries as well.
Mark asks and then answers in his ebook, what makes a good sales person?
“Let me be clear that it’s not the person who can talk someone into anything. It’s not the hustler who is a smooth talker.”
Mark continues with his 5 Bullets the Best Salesperson:
“The best sales people are the ones who put themselves in their customer’s shoes and provide a solution that makes the customer happy.”
“The best salesperson is the one the customer trusts and never has to question.”
“The best salesperson is the one who knows that with every cold call made, he is closer to helping someone.”
“The best salesperson is the one who takes immense satisfaction from the satisfaction her customer gets.”
“The best salesperson is the one who wakes up early every morning excited to come to the office, get on the phone and let people know exactly why he loves his product, job, and clients.”
All of these points related to me on a personal level, not only on a business level.
The first 2 points really hit home with me.
Put yourself in the customer’s shoes and provide a solution. And second, be the person the customer trusts and does not question.
These 2 insights will not only create success in sales, but also in life.
How many times in life are their relationship struggles with family, friends and significant others because we do not put our selves in the other person’s shoes. Taking a step back, listening, not reacting right away can make all the difference in helping relationship flourish, rather than disintegrate.
Being up front, honest, and transparent with the people in your life does not need an explanation. It will give you more respect and character within your relationships and your life.
Remember, be the best “salesperson,” you possibly can be in your life. “
Also, as another favorite author of mine, George Lois states, “Be true to yourself, and you’ll ring true to the World.”